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The SEO/ E-Coms Packages include varying degrees of SEO equivalent to either a 250+ | 350+ | 450+ package. This means that as well as the benefits of a much more streamlined E-Commerce experience, your website will also be enhanced by SEO that focuses on E-Commerce centric strategies to improve the organic ranking on search engines.
Both anchor and internal links improve user experience by optimising navigation. Anchor links help users jump to essential conversion points of a website with one click. This is particularly useful for mobile users and improves functionality within immediate thumb zone. Most commonly we apply anchor links to contact us call to actions. When a user clicks on the contact form, the screen automatically scrolls down to the footer where the contact form sits.
In the world of e-commerce, internal links are great for suggested or related products. Internal links can prompt a user to visit important categories or lead users to optimised product landing pages for individual products. For those clients on our higher-level packages, we will implement an internal linking strategy to corresponding blog landing pages. This is more to the benefit of educating algorithms rather than users but does help both in the long run.
An issue we have found with on-page optimisation is when we upload products from a CSV. This is the industry standard and best practice way to do it, but it doesn’t mean that meta descriptions or SEO titles are optimised to the most relevant search term. This is a manual process that takes time, not a part of an automatic upload. Every time we add a product to an e-commerce site, we create the need for optimised meta & SEO titles, which is decided on after completing keyword research.
On-page optimisation extends to slugs, headings & product descriptions. We are experts at optimising landing pages, as seen with the success of our premium SEO packages. Our e-comm marketing packages will be no different and follow a very similar pattern with regards to landing pages. With individual products though, we will be concentrating on the relationship between descriptions & keywords. As well as ensuring URL’s are bloat-free and headings do not lead to content cannibalisation.
Our new e-commerce marketing packages are based on the parameters of existing premium SEO products. These are heavily driven by an on and off-page content strategy, and customers can expect to receive the following with regards to word count.
550 – 300 words added to the site in strategic locations once every three months
650 – 350 words added to the site in strategic locations every single month – predominantly on existing pages
750 – 700 words added to the site in strategic locations every single month – this could be blogs, FAQ sections, or improving existing landing page.
Website speed is key to improving conversions, as is the clarity and quality of images. The two can work against each other though, as high-quality images tend to have larger file sizes. We will be ensuring website scripts are as lean, ensuring quick load speed for a better customer experience. We will also ensure that every image in the media gallery is being used, and is equipped with the right alt text for users searching with Google lens or similar. More functionality, less scroll.